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We « had a talk » with ChatGPT

When asked if it was going to replace creatives and the people working in the communication sector, ChatGPT answered… Being part of the communications and creative industries, we wondered if someday our careers could disappear because of AI. The most recent fuss has been around ChatGPT, the new smart machine launched in November 2022 that’s […]

Three tips for a successful hybrid event

Two years after the pandemic, bringing an audience together often means asking the question: physical or virtual? The latter has proven to be more effective than a return to being on site in some cases. And sometimes the opposite is true. So should we be routinely turning to the hybrid option and combining the two? As is often the case, the answer is a grey area – it all depends on the objectives of the event.