Who could forget! For 3 whole days at the beginning of the summer, Brussels hosted the start of the Tour de France 2019. More than 170 cyclists and 1 million spectators lined the streets of Brussels during this event. Against this unusual backdrop, Brussels Mobility entrusted VO Citizen with the development of a new transmedia campaign.
Using an orange bin bag for apple cores, coffee grounds, peppers and all other food waste is the right thing to do. After all, these waste products take up 40% of your white bin bags. If you separate them from other waste, they can be recycled into green energy and compost, thanks to biomethanisation. All this and more is the message of the communication campaign brought to you by VO Citizen, the corporate communications agency of the VO Group.
After more than a year of testing, several of the projects co-created in the VO Lab have come to fruition. The Lab is our resource centre. For more than a year, it has been giving the VO agencies and their clients a range of tools – from a structure and setting that foster collective intelligence, to internal and external experts and inspiring documentation – to co-create innovative, long-lasting communication solutions.