
The LAB - the new creative heart of VO Group
by Audrey
BUSINESS
The VO Group is fine-tuning a tool that will see it throw away the rule book and boost creativity in the projects entrusted to it. This tool is the LAB, and it will not only improve the way the teams “think” things but also the way they “make” things. It implies a new attitude to foster more collective intelligence, greater meaning and better ideas in the interests of the customer and his event.