The use of alcohol, drugs and medication has a detrimental effect on driving. This high-risk behaviour is mostly committed by men aged 18 to 30. To raise awareness among young Brussels residents, VO opted for a hard-hitting approach that speaks to the Netflix generation: the launch of Barlos, a fake police series that has a 100% Brussels vibe and played brilliantly on the cinematic codes of successful series, with the involvement of Brussels influencers. BARLOS aimed at sending out a strong but light-hearted message to remind people of the risks involved and the rules to be observed.
To fuel the rumour of the series launch, VO broadcast a teasing video on social networks, while posters all over the capital announced the arrival of a new series, developed by the mysterious production company Flixar… As in any good series, the key to the mystery was finally revealed a week later, with the broadcasting of the 3 episodes – on the website barlos.be, YouTube and social networks and a print.
