How can we create truly inclusive communication without falling into superficial diversity? This question was the starting point of our co-creation session mandated by The Little Voice.
Communicators often face the challenge of developing marketing and communication materials that reflect population diversity, especially marginalized groups, while ensuring authentic inclusion rather than mere representation.
The participatory methodology explored with professional experts the notion of inclusion and the art of finding the right balance: “One does not need to represent every specific identity to feel included or excluded.” “It’s not a problem to omit representation sometimes, but it becomes problematic when representation is never included.”
This collaborative approach transformed a complex subject into concrete and nuanced solutions.
