On 15 December 2022, VO organised an event to celebrate this important date in an emblematic location, namely on the top floor of the Royal Library of Belgium, in the centre of Brussels. This was an opportunity to thank our staff for the good times we have had together over the last 30 years and to highlight their commitment, but also to thank our most loyal customers and partners.
An anniversary goes hand in hand with a present, but not just any present!
We wanted to offer our guests a gift that puts VO’s creative touch forward.
Knowing that in the past we have been led to design bottle labels and that beer is a symbol that brings Belgians together, the guests were offered a customised bottle with labels bearing the identity of each of its 6 sister agencies as a souvenir of the 30th anniversary.
In this light, the microbrewery La Jungle was chosen for its reinvented craft beers. Furthermore, its concept that promises to make a lasting impression and nurture the reputation of Belgian beer convinced VO to partner up with and support thus the success of the brewery. However, an alternative to beer was also proposed: a bottle of Gimber which also had its own carefully designed label.
The creation of the labels took into account the graphic identity of each of the agencies and their main missions, and the result was impressive!
VO Citizen, an agency committed to social inclusion and diversity, has proposed a non-alcoholic drink. The Gimber bottle carries the message “I love being different” and reconciles the agency’s values with the beer option.
VO Europe, the agency that specialises in European projects, received an ‘EU are a star’ bottle. “EU” (You) and “star” refer to the European Union and its flag covered with stars.
VO Event, the agency in charge of organising events, was represented by the slogan “Trust me, you can dance”, knowing that the dancefloor is the highlight of any good party as it was for our 30th anniversary.
VOICE, the flagship agency for digital communication at VO says ‘I double tap this beer’. The gesture of tapping twice on our screens represents a like.
SIGN, our design agency, unleashes an invaluable amount of creativity every day, hence the slogan ‘Unleash your inner artist’. Studio Gondo, our art studio, was given the slogan “You are my Mona Lisa” to show the relationship with art.
Finally, for VO Group the slogan “Enjoy today like there is no tomorrow” represents the message that is most faithful to the group’s image. A message of commitment to the future and showing our willingness to go further together.
