VO Event, one of Belgium’s leading players in the event and experience sector, proudly announces the acquisition of the renowned agency MaX, known for its expertise in incentives.
Through this strategic acquisition, VO Event expands its know-how, particularly in the fields of incentives, meetings and international conferences.
Both organisations share a deep passion for creating experiences with genuine impact.
We believe that creating meaningful experiences should never come at the expense of the environment or ethics. Our approach to events is based on a clear understanding of their global impact and a strong commitment to avoiding or reducing any negative effects on society or the planet.
This takeover allows VO Event to tap into MaX’s unique expertise and creative vision. Recognised for designing and delivering tailor-made events abroad, MaX has built a solid reputation over the years in the international MICE sector. From exclusive incentives and cutting-edge conferences to unforgettable group travel and inspiring teambuilding activities, MaX has become a trusted name worldwide.
“By crafting and delivering tailor-made events worldwide, MaX inspires to discover something different. Whether it’s a unique incentive, a memorable event, captivating group experiences, team-building activities, a high-tech conference, or a quality MICE experience.”
Driven by a distinctive philosophy and a range of carefully chosen signature ingredients — inspiration, respect, freedom of choice, emotion, humour, care, connection and slowness — MaX brings people together through authentic and unforgettable experiences. These values are a perfect match with VO Event’s vision: to create stories that touch, connect and transform.
“With this acquisition, we are not only strengthening our international reach,” says Isabelle De Schryver, “but we are also welcoming a team that fits perfectly within our DNA: creative, human-centred, and constantly seeking meaningful impact.”
In the coming months, VO Event will oversee the gradual integration of the MaX team into its structure, while fully respecting their distinctive approach, client relationships, and creative autonomy.
