How do you involve both children and adults in creating a logo that speaks to everyone? École L’Esperluette embarked on redesigning its visual identity to reflect its cooperative pedagogy and commitment to fostering each student’s autonomy and creativity.
VO Lab created a unique environment where multiple generations could collaborate, with 6 children from the school participating directly in the co-creation process. This participatory approach allowed collective exploration of the institution’s core values and translation of its pedagogical vision into concrete visual elements.
This Lab design gave voice to the primary beneficiaries of the identity: the children themselves, ensuring an authentic and meaningful identity.
