With the concept “Open the Future – 60 Years of Partnership”, the company brought together partners, customers, international relations, employees and key figures for a three-day event centred on content, wonder and emotion.
A concept built on three pillars
The Open the Future – 60 Years of Partnership concept was developed around three strengths that have shaped Reynaers over the years.
First, Partnership, the driving force behind collaboration with its international subsidiaries and distributor network. Second, Innovation, the engine of growth and renewal. And finally, Family, a source of connection and humanity — the foundation of the Reynaers culture.
The result was a comprehensive event that not only looked back on sixty years of success, but above all looked ahead: towards a future built together.
A scenography rich in symbolism
The scenography itself was a powerful symbol of this connection and vision. Two opposing grandstands placed guests literally face to face, with the central axis of the show in between: four monumental, illuminated cubes.
Each cube represented one of Reynaers’ core values: passionate, bold, committed, connected.
The geometric precision of the set-up subtly referenced architecture and design, while dynamic light projections brought the cubes to life. The result was a perfect balance between technology and emotion, fully aligned with the company’s corporate ideology.
Day 1 – International relations and commercial partners
The celebrations opened with an evening dedicated to international relations and commercial partners. More than 700 guests gathered to celebrate sixty years of entrepreneurship, collaboration and innovation.
The show blended inspiring content, powerful visuals and artistic performances into an immersive experience. The grandstands created an intimate dynamic between stage and audience, enhanced by a giant screen capturing every on-stage movement in striking detail.
“We’re not just celebrating the past – we’re toasting to our shared future”
In his closing keynote, the CEO delivered a personal message filled with gratitude and confidence in the future.
“As CEO of Reynaers Aluminium, I’ve had the privilege of meeting many of you, visiting your facilities, and seeing first-hand the craftsmanship and dedication you bring to every project. Your passion for excellence inspires our entire organisation. Your success is our success, and your growth is our growth.”
He concluded with a forward-looking message:
“We’re not just celebrating the past – we’re toasting to our shared future. Whatever the next 60 years will bring, I’m confident we’ll face it together – as partners, as collaborators, and as friends.”
The evening ended with a standing ovation, a sign that the Reynaers story was not only heard, but truly felt.
Day 2 – Employees at the heart of the celebration
The second day was dedicated to those who drive the company forward every day: its employees. The show was literally created by employees, for employees — a heartfelt tribute to the strength of the Reynaers team.
Following an internal call for talent, a show was curated under the artistic direction of Bob Savenberg, allowing these talents to give their very best. The result was a feast for both the eyes and the ears. Creativity, pride and togetherness took centre stage.
The emotion in the room was palpable: without Reynaers’ talent, there would be no sixty years of Reynaers.
Day 3 – Opening up to the wider public
The three-day celebration concluded with Open Company Day, during which Reynaers welcomed more than 5,000 visitors. The general public was given the opportunity to explore the company from the inside and experience how innovation, design and sustainability come together in solutions that quite literally open the future. A fitting finale that once again highlighted the brand’s pride and openness.
Together for Better
With Open the Future – 60 Years of Partnership, Reynaers Aluminium demonstrated that it not only builds sustainable buildings, but also sustainable relationships.
The blend of technology, artistic finesse and human emotion turned the event into a truly holistic story. A moment of pride, connection and confidence in what lies ahead.
Because one thing is certain: Together for Better.
