A brand strategy focused on resilience and a brand-new manifesto film to close the year.
Caritas International today reveals its new communication strategy and complete rebranding, conceived and developed with the agency The Little Voice. This profound transformation is built around a simple and essential conviction: humanity, at its most supportive and united, is truly unstoppable and always finds a way.
A strategy rooted in resilience
The new brand platform, driven by the signature “Humanity is Unstoppable”, embodies the strength that fuels the communities supported by Caritas every day: their ability to rise again, to move forward, to rebuild despite crises and adversity.
To bring this dynamic to life, Caritas International now adopts:
– A vibrant visual universe, inspired by the bright colours worn by field teams and by a symbolism of visibility, urgency and hope.
– A logo in motion, designed as a graphic pulse that expresses human momentum — a movement that never stops.
– A positive-driven movement that goes beyond a simple statement to become a true collective momentum.
This rebranding opens a new era for Caritas International: bolder and closer to the audiences it serves.
A year-end manifesto film: an ode to human resistance and creativity
Alongside the new branding, Caritas International will launch a year-end manifesto film this Friday, also produced in collaboration with The Little Voice.
The central idea: to show that, even at the heart of conflict zones, humanity continues to vibrate.
Thanks to a unique collaboration with AFP and several journalistic platforms, Caritas International gained access to authentic footage of people playing music in contexts of war or humanitarian crisis. These fragments of life testify to the same truth: as long as music exists, as long as human expression endures, hope remains.
This film, a true manifesto, concludes the year by reminding us that resilience is not an abstract concept: it is a universal force — a gesture, a melody that survives adversity.
With this new identity and this manifesto film, Caritas International reaffirms its mission: to support, protect and give visibility to those who, around the world, continue to fight for their dignity. Humanity is Unstoppable is not just a signature: it is the promise of renewed action every day, driven by collective strength and human creativity.
Through this campaign, Caritas International invites the public, partners and civil society to join this movement of solidarity and resilience, and to believe — more than ever — in the power of humanity.
CREDITS
Client: Caritas
Agency: The Little Voice
Creative Direction: Laurie Lacourt
Junior Creatives: Sven Van de Kerchove & Pieter-Jan Debruycker
Art Direction: Monique Jorge
Creatives: Catherine Hermans, Zoé De Priester, Max D.
Production: Toast Production
Motion: Baudoin Willemart
Strategy: Oussama Laouti, Laurie Lacourt, Tallita Ortiz
Project Management: Pascal Kemajou, Raphaël Servais
