The Little Voice is a committed communication agency, working across disciplines to help brands reduce the say-do gap. We craft campaigns that awaken the inner voice (the one that moves people to choose, stand up, engage) and turn moments into movements leading to cultural, social, and economic impact.
The Senior Digital Campaign Manager leads the strategic development, planning, execution and optimization of paid digital media campaigns across multiple platforms and markets. This role combines strong strategic thinking with hands-on operational expertise in paid media. The position is responsible for translating communication objectives into effective digital media strategies, managing campaign delivery from setup to optimization, and ensuring performance against defined KPIs.
The Senior Digital Campaign Manager works work under the guidance of the Connections Director and closely with account leads, strategists, creatives and project managers to design and deliver integrated campaigns. The role also serves as a key expert within the agency on paid digital media, guiding best practices, supervising junior profiles, and contributing to the development of high-quality media strategies and proposals for clients.
1/ Paid media strategy development
Develop comprehensive paid digital media strategies aligned with campaign objectives, audience insights and budget constraints. Define channel mix, targeting approaches, messaging distribution and performance frameworks across platforms such as Meta, LinkedIn, TikTok, Google Ads, programmatic environments (display, video, audio, DOOH), Pinterest, Reddit and more.
2/ Campaign planning and execution
Lead the end-to-end implementation of paid media campaigns, including media planning, platform setup, trafficking, launch, optimization and closure. Ensure campaigns are deployed efficiently across multiple channels while maintaining alignment with communication and creative strategies.
3/ Performance optimization and data-driven decision making
Continuously monitor campaign performance and apply advanced optimization techniques to maximize results against KPIs such as reach, engagement, CPC, CPV, CTR or conversions. Translate campaign data into actionable insights and recommendations for ongoing and future initiatives.
4/ Media partnerships and ecosystem management
Identify and manage partnerships with digital publishers, platforms and content creators when relevant to paid media strategies. Ensure these partnerships contribute effectively to campaign reach, audience relevance and overall performance.
5/ Budget ownership and investment efficiency
Manage and optimize media budgets across channels and markets. Monitor pacing and allocation to ensure efficient delivery and maximize return on investment while respecting budget constraints.
6/ Reporting and strategic insights
Lead the development of performance reports and campaign evaluations for clients and internal teams. Provide strategic interpretation of results, identify patterns and extract insights to inform future media strategies.
7/ Cross-functional collaboration
Work closely with strategy, creative, content, web and account teams to ensure that media strategies are fully integrated within broader campaign frameworks. Contribute to the development of proposals, media plans and campaign recommendations.
8/ Budget ownership and investment efficiency
Manage and optimize media budgets across channels and markets. Monitor pacing and allocation to ensure efficient delivery and maximize return on investment while respecting budget constraints.
9/ Client advisory and strategic contribution
Act as a trusted advisor on paid digital media for clients, supporting account teams in presenting strategies, explaining performance results and recommending optimization opportunities.
10/ Internal expertise and knowledge sharing
Contribute to the agency’s paid media expertise by sharing best practices, supporting the development of internal methodologies, and mentoring junior digital profiles when relevant.
Soulful (do it with sincerity).
Being human means being clear, direct, and kind with clients, partners, and within the team. It means listening actively, speaking without detours, and creating a climate of trust where everyone can show up as themselves. This sincerity changes everything: in our relationships and in our campaigns. We don’t play roles, we act with heart, and it shows.
Connected minds (truly create together).
We believe in the power of the collective. No silos, no egos. At TLV, ideas circulate freely. We co-create with our clients and colleagues, share responsibilities, and welcome different perspectives. The best solutions are born from dialogue, friction, and diversity of views. And together is the only way we go further.
Fired up (light the fuse).
Commitment isn’t a posture, it’s energy. The drive to act, to push forward, to move the lines. It’s also an entrepreneurial spirit: taking ownership, going the extra mile, proposing instead of waiting. Being fired up means carrying that inner spark that turns an idea into a movement, a conviction into results.
Unapologetic (dare without excuses).
Not to shock, but because strong ideas need freedom. We look for the angle nobody else saw, the word that hits, the visual that shakes things up. Being bold means refusing blandness in a world that’s too polished. It’s allowing a step sideways, a twist, a surprise. Injecting a bit of rock’n’roll into every project, always relevant, always sharp.
Iconic (sweat every last detail).
An idea only makes impact if it’s delivered right. At TLV, meaning and form always go hand in hand. Design, tone, details, everything matters. We aim for aesthetics that are sharp, consistent, and memorable. A strong visual identity that lingers. Even an email can be crafted. Even a slide, a tagline, a poster. Because what we show is who we are.
