The genesis of the challenge
My Impact Tool is a tool developed by VO in continuation of the [Circular Event Toolkit](https://www.circular-event.eu/). It calculates the impact of projects and enables the identification of solutions for a positive environmental impact.
The initial challenge of this tool was to measure the efforts of VO agencies in terms of circularity. Since 2021, the tool has evolved and developed its expertise in several areas – biodiversity, carbon footprint, contribution to the SDGs, inclusion, impact of digital and printed media.
Today, My Impact Tool is becoming a SAAS platform dedicated to improving the environmental and social performance of projects not only for VO Group but also for our clients’ projects.
The role of VO Lab
Resulting from several years of R&D in the field of sustainable transition, My Impact Tool was developed with the help of VO Lab. In total, we organised four sessions as part of its development process.
We tell you more about the different sessions that contributed to its development:
2021 – Lab 1: Calculation Method & Reporting
- Focus: Circularity for the events industry
- Objective: What calculation method should be defined to take into account the impact of the tool’s key indicators? How can we integrate and represent the results clearly in a report?”
- Participants: Circularity experts, field experts, and strategists
2022 – Lab 2: Business Model & Services
- Objective: Define the future business model of My Impact Tool as well as the proposed services and support
- Participants: Experts in strategy and ESG consulting as well as the target audience.
2022 – Lab 3: Best Practices
- Focus: Diversity & Inclusion in the communication sector
- Objective: Testing campaigns and defining best practices to include all minorities concerned by communications.
- Participants: Experts and target audience representatives from different minorities.
2023 – Lab 4: Calculation Method & Reporting
- Focus: Digital and printed media inclusion in the communication sector
- Objective: Defining a calculation method to take into account the impact of key indicators of the tool. How to integrate and represent the results in a clear reporting?
- Participants: ESG, inclusion, digital media, and printing techniques experts.
The My Impact Tool project is a concrete example of VO Lab’s use of UX Design principles. The project includes several stages of ideation, prototyping, and testing, with active participation from the target audience and experts from various fields. Lab experts guide participants through each stage, ensuring that the resulting product is user-centred and meaningful.
The VO Lab sessions for My Impact Tool demonstrate that co-creation promotes innovation and contributes to the improvement and adoption of environmental and social practices. The tool is now used by all agencies and is ready to be applied to new sectors. The VO Lab will, of course, be part of the journey for organizations that have chosen VO to accompany them in this challenge!
Thanks to the 27 participants who contributed to the success of this project by sharing their ideas and expertise with the Labs!
- Alexandre Velleuer
- Alexia Subert
- Catherine Naveau
- Damien De Koninck
- Dan Azria
- Daphné Foucart
- Diana El Malaki Hossain
- Dimitri Bertrand
- Eglantine Landrain
- Fatima Zibouh
- Gilles Parmentier
- Héloïse Gallée
- Ibrahim Tamditi
- Joëlle Cerfontaine
- Kim Berthonneau
- Lucie Barthlen
- Manon Glauden
- Marie-Sophie Szawlowski
- Maxime Housiaux
- Maxime Van der Meerschen
- Michaël Desmet
- Miguel Van Keirsbilck
- Oussama Laouti
- Philippe De Wulf
- Steven Beckers
- Victor Buisseret
- Xavier Vincent
