How do you find a name that’s memorable, meaningful, and unites all your stakeholders? This was the challenge for the project now called Hoona. Sometimes you need an outside perspective while staying true to the project leaders’ vision. Olivia’s team was supported by the expertise of SIGN, an actress, and some copywriters, perfectly illustrating the power of the open innovation approach offered by VO Lab.
For 4 hours, we deeply explored the vibrations, rhythm, and emotions a name can evoke, to create a strong and living identity. The participatory methodology transformed name research into genuine collective exploration of values and project aspirations.
