At the request of Brussels Environment and Fost Plus, The Little Voice developed an awareness campaign aimed at young people in Brussels (16–24) to encourage the everyday use of reusable food packaging, change “on-the-go” consumption habits and put an end to single-use.
“Reusable is the base” highlights the all-too-familiar daily frustrations linked to single-use packaging, through three 15-second videos directed by Guillaume Zangh and designed for social media. The campaign is further strengthened by content featuring @Clara Laureys and @Heritier.Tipo, who share their own humorous sketches around the theme.
Credits
Client: Brussels Environment
Agency: The Little Voice
Creative Director: Laurie Lacourt
Creative Team: Pieter-Jan de Bruycker, Sven van de Kerchove
Director: Guillaume Zangh
Influencers: @Clara Laureys, @Heritier.Tipoe
