My Impact Tool: How VO’s Lab Sessions are Driving Innovation and Sustainability?
The genesis of the challenge My Impact Tool is a tool developed by VO in continuation of the [Circular Event Toolkit](https://www.circular-event.eu/). It calculates the impact of projects and enables the identification of solutions for a positive environmental impact. The initial challenge of this tool was to measure the efforts of VO agencies in terms of […]
VO is officially EMAS and ISO14001 certified
The journey to get here was long and involved strong commitment, motivation, research, and investment. Here we are today, proudly announcing that our efforts have been recognized and VO is the first communication agency in Belgium having received the EMAS certification. Context: The ISO 14001 certification refers to the Environmental Management System, while the Eco-Management […]
We « had a talk » with ChatGPT
When asked if it was going to replace creatives and the people working in the communication sector, ChatGPT answered… Being part of the communications and creative industries, we wondered if someday our careers could disappear because of AI. The most recent fuss has been around ChatGPT, the new smart machine launched in November 2022 that’s […]
VO blew out its 30th candle in December 2022
On 15 December 2022, VO organised an event to celebrate this important date in an emblematic location, namely on the top floor of the Royal Library of Belgium, in the centre of Brussels. This was an opportunity to thank our staff for the good times we have had together over the last 30 years and […]
Three tips for a successful hybrid event
Two years after the pandemic, bringing an audience together often means asking the question: physical or virtual? The latter has proven to be more effective than a return to being on site in some cases. And sometimes the opposite is true. So should we be routinely turning to the hybrid option and combining the two? As is often the case, the answer is a grey area – it all depends on the objectives of the event.
A parallel world rather than a replacement world
Imagine being asked to build a new world. That’s quite a challenge in terms of creativity. How do you avoid sticking to a pale copy of our own? And how do you avoid the temptation of ‘plan B’ – creating a haven in which life is all sweetness and light? But, actually, building a new world offers us the opportunity to test, to progress, to change the game.
VO Lab, a creativity booster and link builder
This summer, we shared our IPSIM experience with VO Lab with you. But what is the Lab? Who is behind it and building this tool into a unique experience, rich in personal and creative exchange? We interviewed our two collaborators, Héloïse and Alexia, who are at the forefront of this constantly developing and evolving project. […]
My Impact Tool – the core of our EMS
For several years now, VO has been resolutely committed to a sustainable transition process in order to meet the challenges facing our society and the climate crisis. We have invested heavily in research and development, with the aim of drastically reducing our footprint and lessening our impact. Beyond the search for solutions and the training […]
New governance system @ VO
Last October, the majority shareholder base at VO changed following a management buy-out. The takeover was carried out by internal stakeholders, who had known the company for many years and therefore had a clear vision of VO’s needs, potential and culture. Full of ambition for the future, Alexandre Velleuer and Xavier Vincent have specifically begun […]
VO Lab at the ISPIM conference
Ioana and Héloise tell us about their experience at ISPIM, a conference in Denmark dedicated to innovation, where they were invited to share their research. But not just that… Indeed, the two researchers took the opportunity to learn more about the creativity, innovation and circular economy of tomorrow. There’s no better way to come back to […]
