When asked if it was going to replace creatives and the people working in the communication sector, ChatGPT answered…
Being part of the communications and creative industries, we wondered if someday our careers could disappear because of AI. The most recent fuss has been around ChatGPT, the new smart machine launched in November 2022 that’s answering any question, just like Google but without the need to scroll down and find « the right » articles. Temptation is big, indeed, knowing that our brains are set to privilege effortless actions.
In this light, we decided to ask ChatGPT about our doubts and we started with asking ChatGPT to present itself. A few seconds later, the following lines appeared:
« The name ChatGPT stands for “Chat Generative Pre-training Transformer”. It is called so because it is based on a type of neural network architecture called the Transformer, which was introduced in a research paper by Google in 2017. The Transformer is a powerful neural network that uses a self-attention mechanism to process and generate sequences of text.
The term “pre-training” in the name refers to the fact that ChatGPT is first trained on a massive amount of text data using unsupervised learning, before being fine-tuned on specific tasks such as question-answering or language translation.
Finally, the term “Chat” refers to the fact that ChatGPT is primarily used for conversational applications, such as chatbots and virtual assistants, where it can generate human-like responses to users’ queries and messages. »
Is ChatGPT going to kill creativity? Once again, in a matter of a few seconds, we were informed that:
« As an AI language model, ChatGPT is a tool that can be used in many different ways, and its impact on creativity depends on how it is used. ChatGPT can actually be a useful tool for creativity in several ways. ChatGPT can generate text and ideas, but it cannot replace content creators entirely. While ChatGPT can assist in the creative process by generating ideas and inspiration, it lacks the ability to produce content that is truly original and authentic.
Content creation involves more than just generating ideas and text. It requires a deep understanding of the audience, the brand, and the message that the content is intended to convey. Content creators are skilled in crafting stories, developing characters, and creating content that resonates with their audience. Furthermore, content creation often involves the use of multimedia elements, such as images, videos, and audio, which are outside the scope of ChatGPT’s abilities.
However, it is important to note that ChatGPT is just a tool, and it should not be relied upon exclusively for creative output. Creativity involves much more than just generating ideas or information – it also involves critical thinking, problem-solving, and the ability to make connections between seemingly unrelated ideas.
In conclusion, ChatGPT is not inherently dangerous for people’s creativity. Like any tool, its impact on creativity depends on how it is used. If used properly, it can be a valuable resource for generating ideas and information, but it should not be relied upon as a substitute for human creativity and critical thinking. »
Surprisingly, the answer seemed to be quite human and reassuring. Finally, when asked if it was going to replace people, we were told…
« No, ChatGPT is not intended to replace people. As an AI language model, ChatGPT is a tool designed to assist people in various tasks that involve language, such as answering questions, generating text, and carrying out language-based tasks.
While ChatGPT is highly advanced in its ability to generate human-like text, it does not possess the same level of creativity, intuition, and empathy as humans do. ChatGPT lacks the ability to understand complex human emotions, social cues, and cultural contexts, which are essential for many human interactions.
Moreover, ChatGPT is designed to work within specific parameters, and its output is limited to the information it has been trained on. It lacks the ability to innovate, adapt, and learn beyond the parameters of its training.
In conclusion, ChatGPT is a powerful tool that can assist people in many ways, but it cannot replace humans in tasks that require creativity, empathy, and intuition.
