27Names is a network of agencies that brings together “the best independent live communication agencies from across Europe ( …) to promote collaboration, innovation and creativity”.
Following VO’s recent integration into the network, Xavier Vincent, CEO of VO, shared some insights on this significant milestone through an interview.
How did you meet 27Names?
“We were informed that 27Names was looking for a representative agency from Belgium at the beginning of 2023. Joining a like-minded network of agencies has always been in the back of our minds, so we couldn’t pass up this opportunity.
After an introductory meeting in Oslo in June, Alexandre – my associate – and I felt persuaded: the member agencies seemed to answer the same level of quality requirements and have a highly professional method of organising events and developing communication campaigns. Simply put, we were similar and complementary.”
What is expected from this partnership?
“Beyond the business opportunities, this partnership allows us to increase our teams’ knowledge about different entrepreneurial cultures in other European countries and more globally of European cultures. “Setting foot” in all EU countries means we can adapt the message of our communication campaigns to the regional and local communities and reach precisely the intended audience. We are now entirely capable of activating a given culture in a specific region. Furthermore, we can rely on very professional local partners if the opportunity arises.”
On behalf of 27Names, Christina Pilz – Operations & Communication Manager – renewed her warm welcome while sharing some thoughts about this partnership: “VO Group brings a wealth of expertise and a strong reputation for creativity and innovation in the industry, as well as a true commitment to ESG, which perfectly aligns with our values. This new partnership sets the stage for an inspiring journey of collaboration, knowledge exchange, and shared success as we continue to elevate the event industry. Welcome to the 27Names family!”
This dynamic collaboration became quickly effective as some of our teammates participated in a network gathering in Tallinn this summer. Laura André, Project Manager, looks back enthusiastically “I really felt welcomed and listened within this European inner circle. I counted many valuable exchanges with other Project Managers who were present at the gathering”.
